{"id":4782,"date":"2023-11-08T10:04:49","date_gmt":"2023-11-08T10:04:49","guid":{"rendered":"https:\/\/pufz.se\/?page_id=4782"},"modified":"2025-07-31T10:46:45","modified_gmt":"2025-07-31T09:46:45","slug":"om-oss","status":"publish","type":"page","link":"https:\/\/pufz.se\/en\/om-oss\/","title":{"rendered":"About us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4782\" class=\"elementor elementor-4782\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-314216f e-flex e-con-boxed e-con e-parent\" data-id=\"314216f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8400964 e-con-full e-flex e-con e-parent\" data-id=\"8400964\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d473f8 e-con-full e-flex e-con e-child\" data-id=\"7d473f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c15d740 elementor-widget elementor-widget-heading\" data-id=\"c15d740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Add some flair to everyday life!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1ad754 e-con-full e-flex e-con e-parent\" data-id=\"f1ad754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0f87d12 e-con-full e-flex e-con e-child\" data-id=\"0f87d12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec99490 elementor-widget elementor-widget-image\" data-id=\"ec99490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"595\" height=\"595\" src=\"https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat-595x595.webp\" class=\"attachment-large size-large wp-image-5054\" alt=\"\" srcset=\"https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat-595x595.webp 595w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat-300x300.webp 300w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat-150x150.webp 150w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat-768x768.webp 768w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat-380x380.webp 380w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat-450x450.webp 450w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat-100x100.webp 100w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-smakportionsform-lila-portionsform-gron-fyllda-med-barnmat.webp 1080w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7fffa4 e-con-full e-flex e-con e-child\" data-id=\"b7fffa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-283c6cd elementor-widget elementor-widget-text-editor\" data-id=\"283c6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">Pufz is a family-owned company owned and run by Anna H\u00e4gerstedt and Anders Palm.<\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">The company's history began as a project in 2010, a little while after their daughter was born.<\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">There is a lot that you need to learn as a new parent. Manage mealtimes, keep track of nutritional content and what is good and not so good for your child to eat. Not to mention how you fit everything into your brand new daily routine.<\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">All the practical details and fuss around meals were the inspiration behind Pufz's first product - a freezer tray for baby food - so you can spend more time with your baby and less time cooking several times a day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e74c70 e-con-full e-flex e-con e-parent\" data-id=\"1e74c70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25ba7a6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25ba7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc686f6 e-con-full e-flex e-con e-parent\" data-id=\"cc686f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d42da0b e-con-full e-flex e-con e-child\" data-id=\"d42da0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec7eaa elementor-widget elementor-widget-heading\" data-id=\"4ec7eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The daughter's nickname gave the company its name<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06996ba e-con-full e-flex e-con e-parent\" data-id=\"06996ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ad6d23 e-con-full e-flex e-con e-child\" data-id=\"6ad6d23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83f8531 elementor-widget elementor-widget-image\" data-id=\"83f8531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"595\" height=\"595\" src=\"https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar-595x595.webp\" class=\"attachment-large size-large wp-image-4886\" alt=\"\" srcset=\"https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar-595x595.webp 595w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar-300x300.webp 300w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar-150x150.webp 150w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar-768x768.webp 768w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar-380x380.webp 380w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar-450x450.webp 450w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar-100x100.webp 100w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-bakmatta-med-pepparkakdeg-och-formar.webp 1080w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14e2c8c e-con-full e-flex e-con e-child\" data-id=\"14e2c8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63035ee elementor-widget elementor-widget-text-editor\" data-id=\"63035ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">Anna used her skills as an engineer to design a freezer tray for baby food made from food-grade silicone. The daughter's nickname \u201cPufz\u201d gave the company its name.<\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">If you think the idea was a hit, you're absolutely right.<\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\"><span style=\"text-decoration-line: underline;\"><a style=\"color: var(--ast-global-color-7); transition-duration: 0.2s; transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/pufz.se\/en\/butik\/\">The baby food freezer <\/a><\/span><a href=\"https:\/\/pufz.se\/en\/butik\/\" target=\"_blank\" rel=\"noopener\">was the first in\u00a0a long line of practical and decorative products\u00a0focused on making your everyday life easier and making it a little more fun, a little nicer and a little smarter.<\/a><\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">Listen to Anna is interviewed on the radio show Kv\u00e4llspasset i P4 about how it all started.<\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\"><span style=\"text-decoration-line: underline;\"><a style=\"color: var(--ast-global-color-7); transition-duration: 0.2s; transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/pufz.se\/wp-content\/uploads\/2024\/04\/Anna-Hagerstedt-i-Kvallspasset-P4.mp3\" target=\"_blank\" rel=\"noopener\">Listen here (in Swedish)<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c0fb97 e-con-full e-flex e-con e-parent\" data-id=\"5c0fb97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e91a102 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e91a102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7593bfb e-con-full e-flex e-con e-parent\" data-id=\"7593bfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5578136 e-con-full e-flex e-con e-child\" data-id=\"5578136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aad22f1 elementor-widget elementor-widget-image\" data-id=\"aad22f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"595\" height=\"595\" src=\"https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-595x595.webp\" class=\"attachment-large size-large wp-image-5289\" alt=\"\" srcset=\"https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-595x595.webp 595w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-300x300.webp 300w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-150x150.webp 150w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-768x768.webp 768w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-12x12.webp 12w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-550x550.webp 550w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-380x380.webp 380w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-450x450.webp 450w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika-100x100.webp 100w, https:\/\/pufz.se\/wp-content\/uploads\/2023\/11\/pufz-tesil-dalahast-rod-med-fika.webp 1080w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dfaf7e e-con-full e-flex e-con e-child\" data-id=\"0dfaf7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d82ba elementor-widget elementor-widget-text-editor\" data-id=\"76d82ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">Today you will find a wide range of\u00a0<a style=\"text-decoration-line: underline; color: var(--ast-global-color-7); transition-duration: 0.2s; transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/pufz.se\/en\/product-category\/kok-dukning\/\">kitchen utensils<\/a>\u00a0and\u00a0<a style=\"text-decoration-line: underline; color: var(--ast-global-color-7); transition-duration: 0.2s; transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/pufz.se\/en\/product-category\/bak-godis\/\">baking accessories<\/a>\u00a0for aspiring bakers and confectioners both at home and as professionals.<\/p>\n<p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">You will also find\u00a0<span style=\"text-decoration-line: underline;\"><a style=\"color: var(--ast-global-color-7); transition-duration: 0.2s; transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/pufz.se\/en\/product-category\/barn-baby\/\">smart children's products that make everyday life easier<\/a><\/span>\u00a0and also being safe for both your child and the environment.<\/p>\n<p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">As the icing on the cake, you can choose from a rich selection of\u00a0<span style=\"text-decoration-line: underline;\"><a style=\"color: var(--ast-global-color-7); transition-duration: 0.2s; transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/pufz.se\/en\/product-category\/souvenirer-svenska-presenter\/\">nice gifts<\/a><\/span>\u00a0which combines utility and functionality the Swedish culture in all its diversity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c4d2b1 e-con-full e-flex e-con e-parent\" data-id=\"0c4d2b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3ef74 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f3ef74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea9d004 e-con-full e-flex e-con e-parent\" data-id=\"ea9d004\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-091f67b elementor-widget elementor-widget-text-editor\" data-id=\"091f67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">We love challenges and are inspired by your wishes. Get in touch with us and brainstorm new and fun ideas. Your idea might become the next success in Pufz's growing range.<\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\"><a href=\"https:\/\/pufz.se\/en\/butik\/\" target=\"_blank\" rel=\"noopener\">Welcome to the webshop!<\/a><\/p><p style=\"border: 0px; font-size: 18px; margin-bottom: 1.6em; outline: 0px; vertical-align: baseline; color: #444444; font-family: Rubik, sans-serif; background-color: #ffffff;\">PS. Are you interested in becoming one of our resellers? <a style=\"text-decoration-line: underline; color: var(--ast-global-color-7); transition-duration: 0.2s; transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/pufz.se\/en\/aterforsaljare\/\" target=\"_blank\" rel=\"noopener\">Check out the details here<\/a>.\u00a0<a style=\"text-decoration-line: underline; color: var(--ast-global-color-7); transition-duration: 0.2s; transition-timing-function: linear; transition-property: all;\" href=\"https:\/\/pufz.se\/en\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Or contact us here<\/a>. D.S.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>S\u00e4tt lite piff p\u00e5 vardagen! Pufz \u00e4r ett familje\u00e4gt f\u00f6retag som \u00e4gs och drivs av Anna H\u00e4gerstedt och Anders Palm. F\u00f6retagshistorien b\u00f6rjade som ett projekt 2010, ett litet tag efter att deras dotter f\u00f6tts. Du beh\u00f6ver l\u00e4ra dig mycket som nybliven f\u00f6r\u00e4lder. Hantera mattider, ha koll p\u00e5 n\u00e4ringsinneh\u00e5ll och vad som \u00e4r bra och inte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4782","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pufz.se\/en\/wp-json\/wp\/v2\/pages\/4782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pufz.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pufz.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pufz.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pufz.se\/en\/wp-json\/wp\/v2\/comments?post=4782"}],"version-history":[{"count":0,"href":"https:\/\/pufz.se\/en\/wp-json\/wp\/v2\/pages\/4782\/revisions"}],"wp:attachment":[{"href":"https:\/\/pufz.se\/en\/wp-json\/wp\/v2\/media?parent=4782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}