About us

Add some flair to your everyday life!

Pufz is a family-owned company owned and run by Anna Hägerstedt and Anders Palm.

Pufz's story began as a project in 2010, a little while after Anna's daughter was born.

As a new mom, you have a lot to learn. Managing meal times, keeping track of nutritional content, and knowing what is good and not so good for your child to eat. Not to mention figuring out how to juggle everything in your brand-new daily routine.

All the practical details and hassle around meals were the inspiration behind Pufz's first product - a freezer tray for baby food - so that you can spend more time with your baby and less time cooking multiple times a day.

Lila smakportionsform fylld med mat redo att frysas in tillsammans med en rosa frysform.

Anna använde sina kunskaper som ingenjör för att formge en frysform för barnmat gjord av livsmedelsklassad silikon. Dotterns smeknamn ”Pufz” gav företaget dess namn.

If you think the idea was a success, you are absolutely right.

The freezer tray was the first in a long line of practical and decorative products focused on making your everyday life easier, more enjoyable, and a little bit smarter.

The Pufz baking mat is used in gingerbread baking.

Today, you will find a wide range of kitchen accessories and baking tools for aspiring bakers and pastry chefs, both at home and in professional settings.

You will also find thoughtful children's products that make everyday life easier while being safe for your child and the environment.

To top it all off, you can choose from a plentiful selection of fun gifts that combine usefulness and functionality with the diverse culture of Sweden.

Close-up of a red dala horse tea strainer hanging on a teacup.

We love challenges and are inspired by your desires. Get in touch and bounce new and fun ideas off us. Your idea could be the next success in Pufz's growing range of products.

Welcome to the store!

PS. Are you interested in becoming one of our resellers? Check out the details here.. Or contact us!. D.S.

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